How Fun is Your Brand? (Humanise To Engage)

In this episode, Christina looks at how your brand is perceived and what you can do to engage with people, help them to relate to your story and understand who you are and what you have to offer.

Whatever and whenever people are buying there will have a variety of options and people always buy from the people they trust so being a person that others can relate to and engage with is key.

This is a great opportunity to reflect on your business and the ways you engage with others because if you are scoring 10 for how fun your business is you will be getting business from social media.

KEY TAKEAWAYS

How human is your brand?

How personal is your brand?

People ultimately always buy from people

Whatever you are buying it’s likely there are multiple buying options and you are most likely to buy from the person you trust the most.

Stories can be used effectively to resonant with people and help you to humanise yourself.

The more you engage with people the more you are memorable to them.

What can you do that will help others understand who you are and what you are offering?

If there is a story people can relate to then they will engage with you on a personal level.

If you are scoring 10 for how fun your business is you can’t fail to get business from social media.