Values

When you are creating a business, people will tell you that you need to think about your ‘mission’, ‘your why’ and your values’. This was trickier for Christina as she came into her business as an employee and then took the business over. Green Umbrella definitely have shared values but they have never been written down so Christina wanted to take some time to share her process in thinking and defining these.

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KEY TAKEAWAYS

If you haven’t taken time to think about your company values and someone asks you the question it can be a little daunting. Take some time and work out a process of defining them as well as figuring out if they are coming across in your messaging; to employees, clients and on social media.

To understand and recognise your values you need to ask yourself a series of questions and be totally honest in your answers.