Marketer to Marketer, Then, Now and What’s Next – Interview with Ben Kazinick

Christina is talking marketer to marketer with Ben Kazinick about what’s happening now and likely to happen in the future from a marketing perspective.

They discuss the importance of communication, trust and always taking the time to listen to what clients are saying along with the different ways as marketers they are providing advice on great content.

When you are producing content, you have to be very clear about what you want to achieve and in this episode you can hear about identifying your ideal client and understanding where they will be hanging out on social media.

KEY TAKEAWAYS

In marketing, you learn about making small changes to optimise the result.

There is an increasing understanding of the value of marketing as a vital ongoing part of business.

Lots of people have never bought through their own website so they have no understanding of the end to end experience or about any points of fiction.

Some changes are so small but so significant.

You should reach out and talk to your customers, it’s the human interaction and the conversation that are really important.

Trust is currently fragile and genuine communication is vital

With content you have to be very clear about what you want to achieve with it.

People don’t remember the first touch they only remember the last touch, the journey to contact with you may have begun some time ago.

You have to understand who is your ideal client and where they are going to be hanging out on social media

It’s important the social media platform used is the right one for the objective you are trying to achieve.

Customer service is huge and people want responses and communication